What’s it worth?
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After writing the last article about websites and their design, it got me thinking about costs. As a website designer I’m fully aware of how much websites can cost. Larger companies wouldn’t blink at a £100k+ website if it could generate extra revenue. At my old job we had a web design firm pitch a Harry Potter products website to us, including interactive elements. The cost came to around £117,000 and needless to say for only a medium sized company this didn’t go ahead. In fact we were pushed to develop it in-house which we started but due to other commitments it never saw the light of day.

This got me thinking about website value and worth and whilst doing so I stumbled across a website called WebsiteValueCalculator. I don’t know how accurate this site is but it gives you facts and figures about how much a website is worth. I did it on my own personal website and it came back with around $92 which I’d assume was pretty accurate as we don’t generate much traffic at the moment.

It uses Alexa Traffic Rankings, Google Page Rankings and averages backlinks from major search engines to calculate a value. I’m sure its not 100% accurate as it says My Space is worth more than Facebook – surely not! What it is good for, though, is seeing whereabouts the gaming brands sit in terms of popularity.

So here are what I’ve learned about gaming and social media sites.

Xbox.com -
Value : $12,242,675

Nintendo.com
Value : $1,785,776

Playstation.com
Value : $3,667,813

Microsoft.com
Value: $103,221,698

Sony.com
Value: $24,356,071

For you Social Networking Monkeys.

Twitter.com
Value: $3,167,810

Facebook.com
Value: $213,385,243

Myspace.com
Value: $2,089,689,623

Youtube.com
Value: $645,303,830

And that is that for now, play safe.

Article contributed by on 6/01/10 in Features, General
Mike has written 4 previous posts. Archive viewable here
Bio:" Graphic Designer turned Ideas Man. Gaming is in my blood, I'm a keen FPS and RPG fan, if I'm not in front of my Mac or Xbox I'm tapping away on the iPhone. I have many passions - Film, Music, Games, Writing, Football, Socialising and Eating. Fact: I keep a notepad full of my never seen comedy ideas. "

7 Comments

  1. Posted January 6, 2010 at 9:51 am | #

    So out of the big three, Xbox leads the way by quite some way, followed by PlayStation and then Nintendo.

    Given the margin of difference between them I wonder if it is because Xbox has such a rich set of data pertaining to each user on there. The gamercards, achievements, friends lists, messaging and marketplace means that even when I’m away from my Xbox I always feel connected to the community and general gaming domain through xbox.com.

    Compare that to the PlayStation site and it just feels a little hollow by comparison. Fair enough you can compare trophies but you can’t even send a text message to a PSN friend.

    Finally, given their lack of consistent online support, I’d almost just brand Nintendo’s site as simply a set of floating adverts. Once you’ve gone there to see how pretty a game is, there’s very little reason to return.

  2. Posted January 6, 2010 at 12:14 pm | #

    I wonder how much 7outof10 is worth to the internet!

  3. Posted January 6, 2010 at 2:09 pm | #

    Nice Summary Sheeps, I made the mistake of seeing how much my ‘work’ website was worth, I’d get change from £30 basically.

    Clearly Microsoft have understood how valuable a social network can be, wont be long until they open it out further, beyond the reach of Xbox. If Microsoft were ever to buy Facebook…….. FacebookLive? *Shudder*

  4. Balram
    Posted January 6, 2010 at 2:44 pm | #

    I don’t understand how MySpace is more expensive than Facebook if Facebook is doing financially MUCH better!
    Plus Sony is a HUMUNGOUS brand!
    It can’t be that much cheaper than Microsoft.com, although you got the price of Microsoft accuarate, the PC Industry owes a big credit to MS, then again no one has even seen Sony’s potential, not even a slight bit of it, I bet in 2010-11 you’ll see a spark of what Sony can do, just a spark! I bet on it! XD
    As the consoles industry owes Sony a HUMUNGOUS credit to Sony, if it weren’t for Sony’s PlayStation, gaming wouldn’t have come what is today, even for the PS2, that was the best-selling console in history, and still is, and is still sittin on the market benches RIGHT NOW! TILL DATE!
    The PS3 can do virtually anything and everything that all of the three this-gen consoles can do, and is the only future-proof console of the three, as the 360′s processor and architecture is nothing compared to the PS3′s, although OnLive is high-tech but lacks a lot of capabilities that the PS3 can do. Plus it is ENTIRELY based on the web, as the PS3 has the potential to do what OnLive can do, but it won’t stick out as much as it’s made to do a little bit of EVERYTHING!

  5. Posted January 7, 2010 at 10:05 am | #

    My guess as to my Facebook’s “value” is worth less than My Space is the way it’s calculated. Although it may generate a lot of traffic there must be many times more links going into My Space than Facebook. Think of the number of bands and general sites that are located there and how long they’ve had to proliferate through the search engines. By comparison I hardly ever see a link telling me to go to Facebook. I just go there.

  6. Posted January 7, 2010 at 4:55 pm | #

    Plus Myspace has tons of adverts, linking in and out, its practically just a website dedicated to music adverts with a bit of social networking thrown in for good measure. What Myspace does brilliantly is promoting new music, the amount of albums i have brought from hearing the band on Myspace first shows it does something right. But in money terms i believe Facebook to be worth way more.

  7. Posted January 10, 2010 at 2:03 am | #

    It’d have to be, right? Although actually monetising all of those users is a different matter I’m sure.

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