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ETNIES RIDES WITH ELECTRONIC ARTS AGAIN IN SKATE 3
The Latest SKATE Installment Features the etnies GvR Skateboarding Contest and etnies Jameson 2 Shoe
LAKE FOREST, Calif. (June 3, 2010) – etnies and Electronic Arts Inc. (NASDAQ: ERTS) collaborated for a second time on featuring the etnies GvR skateboarding contest in the new SKATETM 3 video game, and created an etnies SKATE 3 Jameson 2 shoe for real life skateboarding. Not only will the etnies Jameson 2 SKATE 3 shoe be available at retailers worldwide in June 2010, but a virtual version of the shoe will be unlockable in the retail version of SKATE 3.
SKATE 3 redefines the videogame skateboarding experience as players build their ultimate skate team, take on new challenges or compete against other teams, and share their custom creations and experiences online. In SKATE 3, players can also prove which stance is best as they compete in the renowned etnies GvR Skateboarding contest.
The etnies Jameson 2 x EA SKATE 3 collaboration is a super thin, low-top skate shoe with a vulcanized profiled cupsole. Featuring the EA and etnies logos on the thin, padded tongue, the Jameson 2 also includes STI Foam Lite level 1 footbed for added comfort and protection. The shoe will be sold at Zumiez in the U.S. and will be available at select retailers internationally. Players can outfit their skateboard team with the etnies Jameson 2 by unlocking the virtual shoe in SKATE 3.
Developed by Black Box, SKATE 3 is rated “T” for Teen and “16+” by PEGI and is now available on PlayStation®3 computer entertainment system and Xbox 360® videogame and entertainment system for $59.99.
More information on SKATE 3 can be found atwww.skate.ea.com, become a fan on Facebook atwww.facebook.com/skate, or follow us on Twitter @ Hippyjump.
More information on etnies can be found at etnies.com, become a fan on Facebook atwww.facebook.com/etnies.
